Current role · September 2026–present
Founder & CEO
I lead English Football Academy (EFA), combining responsibility for football direction, coaching and player development with business planning and day-to-day operations.
EFA places the individual at the centre of technical, tactical, physical, psychological and social development. Its core values are Development, Respect and Ambition.
EFA on LinkedIn ↗
I bring experience across academy leadership, technical direction, senior-team coaching and coach mentoring. My work connects the football on the pitch with the people, methodology and everyday decisions that support a programme.
My experience has taken me across the UK, Mexico and Asia and has included academy coaching, coach mentoring, senior-team leadership, programme development and technical direction. That breadth shapes how I think: the quality of the player experience depends on the quality and alignment of the environment around them.
I am particularly interested in individual development plans, game-model design, tactical periodisation, coach observation and feedback, player pathways and translating a football identity into everyday practice.
How I Can Contribute.
Working across academy coaching, senior-team leadership and technical direction has given me a view of development from both the training pitch and the programme around it. I connect football ideas with the practical decisions staff make: what to prioritise, how to design the work, what to observe and when to review it.
For players and academies, I offer structured development reporting that brings together coach observations, player reflection and evidence from training and matches. The aim is to identify manageable priorities, agree practical actions and build a record that supports the next conversation. Physical-testing reports can sit alongside this work, with results interpreted in the player’s wider development context.
For coaches, I offer mentoring, session-plan review, observation and feedback. We work from the players, responsibilities and challenges in their own environment, connecting reflection to a clear development plan and changes they can trial in practice.
For clubs and coaching teams, I support methodology, curriculum and session design. This means connecting playing principles, coach language, practice design and review processes so that a football identity is reflected in the everyday player experience. Each piece of work begins with understanding the environment and agreeing a realistic scope.